We had the exciting opportunity to work with Archipelago, a new brand in the emerging flowboarding scene. From the outset, our goal was to create a brand identity that would resonate not only with local flowboarding enthusiasts but also with the international flowboarding community, given Archipelago’s need to interact with global suppliers.
The branding process was intensive, involving nine iterations of the logo until we found the perfect design that captured the essence of the brand. The final logo aligned seamlessly with well-known surf and skateboard brands like Rip Curl, Quiksilver, Reef, and Circa, making it both distinctive and industry-relevant. The time and effort invested in this process were well worth it, as the final design was met with great enthusiasm by our client.
In addition to the logo, we developed a full suite of brand assets and logo motion design (animating logo), including business cards, shirt design and labels, professional letterhead, social media designs, and a range of marketing materials. We also created a website for Archipelago that not only reflects their brand but also enables online payment processing and includes a custom email setup, ensuring they can manage both sales and communications effectively.
Overall, the client provided excellent feedback, particularly praising the logo and overall branding. Archipelago now has a strong brand presence that positions them effectively within the local and international flowboarding scenes.
